The SUB 300 story embarked in 1967, a pioneering era that birthed a watch capable of withstanding the depths of 300 meters. Divers no longer needed cumbersome depth tables, thanks to the revolutionary No Deco bezel featuring dual scales. At the heart of this groundbreaking timepiece was a vibrant orange dial, a bold departure from the black-dial tradition of professional watches at the time.
This orange dial became an icon, gracing the wrists of adventurers on the legendary television series, The Undersea World of Jacques-Yves Cousteau. Captain Cousteau himself, a trailblazer in scuba diving, recognized the excellence of the SUB 300, securing exclusive distribution rights for the USA. The watch became a symbol of exploration, embodying the daring spirit of those who delved into the mysteries beneath the waves.